On October3, 2012 a number of sportsmen's groups under the auspices of the Maryland SPortsmen's Foundation- formally requested the Governor to support SMI through a general fund appropriation. A three-fold rationale was given:
Maryland could become a national Leader in promoting its standing as a world class sportsmen's destination, thus benefiting from attendant visitor spending
The SPORTSMEN'S MARKETING INITIATIVE (SMI) represents a unique private/public partnership between the non-partisan Maryland Sporsmen's Foundation (MSF), Maryland's Department of Business and Economic Development (DBED) and the tourism industry to promote Maryland as a premiere destination to fish and hunt. The goal is to increase the economic impact of fishing and hunting through a cohesive, sustainable product development and marketing not only to Maryland's 445,000 sportsmen who spent $815 million in 2011, but also to America's 37.4 million sportsmen who spent $90 billion in 2011.
SMI is a “First” for the State of Maryland. MSF will administer the public funds allocated to this initiative via the State’s fiscal year 2014 budget. A final report is due to DBED no later than June 30, 2015 consistent with the MARKETING GRANT AGREEMENT (“Agreement”) and the attendant SCOPE OF WORK (“SOW”) entered into between MSF and DBED on December 13, 2013.
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